Instagram engagement rate calculator
Enter likes, comments, saves and shares, with your followers or a post's reach, and get the engagement rate both ways, with the formula shown.
- Engagement by followers
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- Engagement by reach
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Runs in your browser. Nothing you type or upload is sent anywhere.
Engagement rate is interactions divided by an audience, as a percentage. The two common versions divide by different things: by followers, which is easy to compare between accounts, and by reach, which says how the people who actually saw the post responded.
Rate by reach is the fairer number for your own posts, because it doesn't punish a post Instagram showed to few people. Rate by followers is what brands usually ask for, because they can work it out from your public profile.
Compare a post with your own recent posts rather than with a benchmark. Rates vary a lot by niche, account size and format, and a published average rarely matches your situation.
The formulas
- By followers
- (likes + comments + saves + shares) ÷ followers × 100
- By reach
- (likes + comments + saves + shares) ÷ reach × 100
- Over several posts
- Total interactions ÷ posts, then ÷ followers × 100
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Questions about engagement rate calculator
Anything else, write to support@cuedm.com.
Where do I find saves, shares and reach?
Should comments count more than likes?
Does a comment-to-DM campaign raise engagement?
Your bio link, doing more
A free link-in-bio page whose buttons can open a DM and send your link automatically, and comment-to-DM automations for every post.
