What is Stan Store?

Stan Store, usually just called Stan, is a store that doubles as your link in bio. Instead of a page of buttons that send people elsewhere, the page itself sells: digital downloads, online courses, coaching calls, memberships and lead magnets, with checkout built in. Stan's help centre describes it as an all-in-one platform to sell digital products, courses, coaching and more directly from your link in bio. It has two plans, Creator at $29 a month and Creator Pro at $99 a month, a 14-day free trial, and no free plan.

Here is what it does, what the two plans include, and who it fits. We checked every fact against Stan's own site and help centre on 21 Oct 2026; sources are listed at the end.

What Stan does

Stan's own blog says it was founded by John Hu, now its CEO, and Vitalii Dodonov, roughly five years before that post was updated in April 2026. The product is aimed at creators who make money from their audience directly rather than from brand deals or ad revenue, and its home page leads with that: courses, digital products and bookings, hosted inside your link in bio.

On the Creator plan you get:

• A storefront that works on mobile and desktop.
• Calendar and booking tools for paid calls.
• An unlimited online course builder, with course analytics.
• Recurring subscriptions and community features.
• Lead magnets and email collection.
• Store and product analytics.
• Stan AutoDM, its Instagram DM automation.

Stan's home page says it charges "0% transaction fees, always". You still pay the standard Stripe or PayPal processing fee on each sale, which Stan's pricing post says plainly.

Stan Store pricing

Both plans start with a 14-day free trial, and Stan is explicit that the trial is not a free plan. You can move between Creator and Creator Pro at any time. One small thing from the help centre: annual plans can't be bought inside the Stan mobile app, only on the web.

What Creator Pro adds

The jump from $29 to $99 is about selling more to the people already buying. Creator Pro adds funnels (up to 20 products in one checkout), order bumps, discount codes, limited-quantity offers, and payment plans through Stan Payments, Afterpay and Klarna. It also brings email marketing inside Stan, with broadcasts, automated flows and contact import, an affiliate feature so customers can resell your products, and Meta, Google, TikTok and Pinterest pixels.

Stan AutoDM

AutoDM sends a custom Instagram DM when someone uses a trigger keyword in a comment or a DM, on posts you pick or on every post, and it works on stories too. Stan's help centre lists sent, opened, clicks and opt-ins as its analytics, and an optional "Comment back" setting replies publicly to the comment, which Stan itself warns may raise the risk of Meta flagging the account as a bot.

Two limits from the same articles: quizzes, multi-step flows and question sequences aren't supported, and each person gets an automation only once every 12 hours. Like every DM tool, AutoDM can't run alongside another app that manages your Instagram DMs, such as Manychat, so you disconnect the other one first.

Who Stan suits

• Coaches, educators and course sellers who want bookings, courses and checkout in one place.
• Creators already earning, for whom $29 a month is small next to monthly sales.
• People who would otherwise pay for several tools: a store, a booking tool, a course host and a DM tool.

Where Stan falls short

• No free plan. If you are not selling yet, $29 a month is a lot for a link page.
• Email marketing and funnels are on the $99 plan. Creator collects emails; sending to them from Stan is a Creator Pro feature.
• AutoDM is simple by design: one message per keyword, no multi-step flows.
• It is a store first. If you mostly need links, embeds and a signup form, you are paying for checkout you won't use.

Alternatives

Beacons has a free plan with a store, at a 9% fee on sales until you pay for Creator Plus. Linktree sells digital products from Pro. For a side-by-side list aimed at Instagram creators, see Linktree alternatives for Instagram.