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Real Estate Lead Form

Send buyers or sellers a valuation form, booking link, or neighborhood guide after they comment on a listing reel.

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Written for
Agents and broker teams
Setup time
5 minutes
Goal
Lead magnet delivery

Set it up in 4 steps

Capture listing interest before it gets buried in comments.

  1. 1Choose one property or local-market post.
  2. 2Use keywords that match buyer intent, not generic emojis.
  3. 3Send a form that asks for contact details and timing.
  4. 4Follow up manually with qualified leads from the form.

In the draft

Comment trigger

“HOME details”

Lead generation

Keywords

HOMELISTINGVALUE

Private reply

Hey Jordan, here is the form to get property details and showing slots.

Best for

  • Listing reels
  • Neighborhood guides
  • Seller valuation posts

Numbers to watch

  • Lead form opens
  • DM sends
  • Booked showings

About this template

Anything else, write to support@cuedm.com.

Which keywords does the Real Estate Lead Form template use?
It starts with HOME, LISTING and VALUE. Matching ignores case, so a comment like "home details" counts. Add your own words, or remove these, before it goes live.
What does the DM say?
"Hey {username}, here is the form to get the property details and next available showing slots: https://yourlink.com/home" {username} becomes the person's Instagram username. Edit every word, and the link, in the draft.
How long does the Real Estate Lead Form template take to set up?
About 5 minutes: connect an Instagram professional account, pick the post or reel (or every post), check the words and turn it on.
What does it cost to run?
Nothing up to 1,000 dms a month on the Free plan. Creator is $15 a month with unlimited dms. No plan charges for the number of people who comment.

Copy this campaign into CueDM

Sign in, connect Instagram, pick a post or reel, and the template's keywords and DM are waiting in your campaign draft.

Use this template

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